Hey, yall!!
It seems the muses have guided me back to my google doc today ;)
I grew up watching dvds; The Lion King and I were the bestest of friends. I grew up flicking through cds to play in the car–yes, I was likely choosing One Direction. My shelves are stacked with books and some of my dad’s old comics. My walls are covered in posters. And these are the things I hold closest to my heart.
I find myself circling back to this question time and time again: why are we turning back to physical media?
It’s no secret that this day and age is highly digitalized. It’s an anomaly (hi Christoper Nolan) to be able to do anything without a smartphone. Phones are the primary way to connect with someone, get directions, navigate a business, etc. Phones, along with TVs and laptops, are also the primary way many of us get our entertainment. Disney+, Hulu, Netflix; the list goes on endlessly. Except there’s always this colossal mountain: plans. And bam there goes your money. As someone who didn’t earn a lot of money–and doesn’t currently (thank you college)–it’s honestly depressing seeing the mass of money that’s consumed just to be able to watch something. It’s kind of stupid how Spotify basically just doesn’t function unless you pay for it. Like why do I have limited skips, ads every two songs, and when I search up a song it doesn’t actually play it….
And now to my point: I’ve noticed a rise in the use of physical media.
I, personally, have always loved physical media. I think it comes with the territory of loving to read. I’ve got about three stacked bookshelves in my room back home that I’ve accumulated probably since I was like 9. I think just the idea of having something tangible is a siren song for people today in an age when it feels like you can never connect with the people around you.
I also have had cds for a few years–thank you to my 2016 Hyundai Sonata for having a cd player in it (rip you didn’t deserve a tree branch falling on you). And I recently got a cd player!! I actually think it’s older than I am and uses 6 whole C batteries but you know, gotta do what you gotta do. So, I’ve started collecting more cds, and it’s made me realize just how much I love physical media.
I think a lot of it is truly because of how we’ve become so disconnected. Talking to someone on a screen only does so much–the euphoria I feel when I get to hang out with my friends in person is glorious. Additionally, I think it’s because (and now I’m generally speaking for probably younger genZ) we want something that is concrete evidence of our identity. Besides the fact that we're young and in an extremely defining moment in our lives, this age has left us shifting in the waves of endless videos and ads. I think we yearn for something that screams ‘this is who I am; this is what I like’. It's a trophy to our identity. And physical media is something tangible, something real that doesn’t just exist in this weird void that is the World Wide Web.
Physical media is also a choice. It’s easy to get dragged into the current of the algorithm. But physical media is an active choice to participate in a source of entertainment, and once the movie, show, album, or book ends, you’re done. You get to step out.
I also think it has a lot to do with the rise of AI. It kind of coincides with what I’ve been saying: we want reallll connection. Quite frankly, AI is the exact opposite of that (I’m a biggg AI hater but that’s neither here nor there). I think in such a digitalized age we turn toward human connection; the things we can hold in our own hands.
Okay, that's all!
Xoxo
Kenny